Thought leadership

Establish thought leadership

Cass Business School has established a thought leadership position in many areas of business and economics. Our approach is practical and applied, designed to convey messages that are understood by clients and the media. We also focus on managerial and organisational concerns that are relevant to the business.

Barclays Wealth commissioned Cass Business School to co-produce business research that would help them to understand when retail investors choose to either increase or decrease their investment in equities relative to institutional investors. Using this information they were able to calculate the effect of this behaviour on the realised returns of both retail and institutional investors. This analysis was written into a full report by Cass professors Andrew Clare and Dr Nick Motson, enabling Barclays Wealth to improve the way in which they launch and present their products.

Contact us to find out how Cass Consulting can help you to establish a thought leadership position in your sphere.