Why we buy. Shopping and the Purchasing Environment.

In this online lecture Professor Vincent-Wayne Mitchell, Professor of Consumer Marketing at Cass Business School, discusses the blurring of the retail marketplace where, as we see with Amazon opening a physical store, the online and offline have merged.

Updated: 10/03/2015
Views: 2,743

The Compensation Premium in the “Sin” Industries of Tobacco, Alcohol and Gambling.

If you are an executive for a tobacco, alcohol or gambling firm, there's a chance your social status will suffer due to negative perceptions of the industry you work in. This research examines whether such executives demand a premium in their pay to compensate.

Updated: 29/12/2014
Views: 3,865

How practical is 100% Supply Chain Traceability?

As a major multinational company pledges to achieve total traceability for the palm oil it uses, Professor Sodhi examines whether this goal is practical or not and suggests how an organisation may benefit from such a commitment.

Updated: 10/02/2017
Views: 8,117

Retail Brand Extensions - strategic thinking

Brand extensions are now a commonplace growth strategy for many companies. This article proposes and explains a new taxonomy for retailers to conduct brand extensions, based on a detailed examination of over one hundred retail brand extension cases.

Updated: 13/08/2013
Views: 45,686

Buttressing Supply Chains against Floods in Asia for Humanitarian Relief and Economic Recovery


ManMohan Sodhi

 et al.

Flood is the most frequently occuring natural disaster worldwide, with Asia suffering the highest incidence. While humanitarian efforts and initiatives to alleviate suffering caused by floods are ongoing, we believe there is a new opportunity to coordinate "last mile" humanitarian efforts in the event of a flood, using micro-retailers. Micro-retailers are the 'last mile' nodes in traditional retail supply chains in many Asian countries, and we propose the use of social enterprise to buttress these supply chains for distribution of essential goods by coordinating with micro-retailers before and after floods. In support of this we also present a stylised model to quantify the benefits of our proposal.

Updated: 01/01/2015
Comments: 10
Views: 12,266

Insights into customer insight

How can you drive consistently high quality customer insights through all levels of a business? Professor of Consumer Marketing, Vince Mitchell, explains how the role of the customer insight department is changing.

Updated: 10/10/2012
Views: 4,387

The Employee Ownership Advantage: benefits and consequences

In the UK, the case of employee-ownership has recently gained attention - in part because of the recognition of the need for fairer society, but also because adverse economic conditions point to business resilience as an important part of sustaining employment and long-term growth.

Cass Professors Joseph Lampel and Ajay Bhalla along with Newcastle University's Dr Pushkar Jha have released a joint study into employee ownership, conducted in collaboration with UK Department of Business, Innovation and Skills.

Updated: 01/01/2015
Comments: 16
Views: 7,657

Hail the snail: hegemonic struggles in the Slow Food movement


Andre Spicer

 et al.

Since the early 1990s, many commentators have argued that the dominance of malbouffe (bad food) has a variety of negative consequences.

For some time, researchers have puzzled over how new fields of food movement are created. The research in this paper focuses on the argument that new fields are created by social movements engaging in hegemonic struggles and which develop social movement strategies, articulate discourses and construct nodal points.

Updated: 07/12/2014
Comments: 4
Views: 7,434

Can the online gambling industry continue to grow profits whilst protecting players?


Simo Dragicevic

 et al.

The corporate social responsibility (CSR) or sustainability debate has particular relevance to the gambling industry given the shift towards focusing on encouraging wellbeing in society. Governments and regulators are also becoming increasingly focused on the online industry to ensure gambling offerings uphold socially responsible standards that protect players.

Updated: 02/04/2012
Views: 26,720