How to attract Generation Z - social media and the students of the future

Universities need to appeal to younger age groups through the media they understand: the social kind. Professor Vince Mitchell pinpoints the benefits and means of sowing the seed of interest in education in the generation born since 2001.

Updated: 09/02/2017
Comments:
Views: 7,775

Job Satisfaction and Quality Management: An Empirical Analysis


Quality management requires increasing employee involvement, with the aim of attaining improved employee and customer satisfaction. However, although it may lead to increasing job demands and intensification, the evidence of an association between employee job satisfaction and quality management remains mixed and narrow. This study investigates this link in the wider economy, and addresses the role of human resource management practices that target direct employee participation (job enrichment and high involvement management) in this relationship.

Updated: 09/02/2017
Comments: 11
Views: 9,986

How Gruppo Campari responded to changing consumer needs after the 2008 financial crisis

Paolo Aversa, Marie Curie Research Fellow of Strategy at Cass Business School, discusses how major Italian drinks company Gruppo Campari adapted to changing consumer needs following the 2008 financial crisis.

Updated: 09/02/2017
Comments:
Views: 5,729

Value Creation in the Video Games Industry

The video game industry has become a significant contributor to the global entertainment economy, yet up to now it has received little attention from academic researchers. This research presents a conceptual framework of value creation through video games that will hopefully inspire further research opportunities.

Updated: 09/02/2017
Comments:
Views: 7,497

Double Chain Ladder

Author(s):

María Miranda

 et al.

This paper presents an extension to the model for forecasting outstanding claims liabilities, formulated by Verrall et al. (2010). The resulting model is closely related to the chain ladder method. So close in fact, it is possible to produce exactly the same results, if a particular choice is made about the way the estimates are obtained. This raises the question of why a new method is necessary. This research puts forward several answers.

Updated: 09/02/2017
Comments:
Views: 15,046

Anthropomorphic animal mascots in advertising - how do consumers respond?

This research investigates how consumers respond to anthropomorphic portrayals of animal mascots in marketing. This is the first study that empirically examines responses to anthropomorphic animal imagery, and provides insights into how and why people might respond more favourably to anthropomorphic portrayals of animals compared with non-anthropomorphic portrayals of animals.

Updated: 09/02/2017
Comments:
Views: 18,216

What is wrong with the chain ladder technique(?)

The title is both a statement and a question, and in the talk you will find a list of things that are wrong with the chain ladder technique but also a question asking whether it is so bad after all.

Updated: 09/02/2017
Comments: 10
Views: 24,667

Business Models and Technological Innovation - how they interact

The business model construct appeals to many academics, yet it lacks a widely accepted language that would allow researchers to draw on the work of others. In this piece, we explore one clear emerging view of the business model construct and examine where this view takes us in terms of understanding the relationship between business model innovation and technical innovation.

Updated: 09/02/2017
Comments:
Views: 11,804

Roads to ruin: A study of major risk events

This major research report, produced by Cass for Airmic (the Association of Insurance and Risk Managers in Industry and Commerce) investigates the origins and impact of over twenty major corporate crises of the last decade.

The crises examined involved substantial, well known organisations such as Coca-Cola, Shell and BP, as well as some smaller firms. Several did not survive and most of the rest suffered severe damage.

Updated: 09/02/2017
Comments: 9
Views: 21,316