Author's profile

Paula Jarzabkowski
Cass Business School


In partnership with industry, Professor Paula Jarzabkowski has an on-going programme of research into the global reinsurance industry. Her work has won recognition for its industry impact, receiving the prestigious ESRC Outstanding Impact on Business Award . At Cass, she leads a programme of research projects on global insurance and reinsurance markets with a team of experts in re/insurance industry dynamics, including Dr. Laure Cabantous, Dr. Rebecca Bednarek and Dr. Adriana Allocato.

These research projects are co-funded by the Insurance Intellectual Capital Initiative (IICI - an industry consortium), the Worshipful Company of Insurers, the Economic & Social Research Council (ESRC) and the European Research Council, with the aim of improving the strategic decision-making processes that underpin insurance and reinsurance risk transfer. The research team has spent three years observing and interviewing reinsurance buyers, suppliers and brokers in Lloyd's of London, Bermuda, Continental Europe, North America and the Asia Pacific Region. They have examined the key implications of profound change arising from shifts in regulation, consolidation in buyers and suppliers, and increasing competition both within the reinsurance industry and from alternative capital providers. Findings from this research programme have helped industry participants to take stock of their current strategic position, specific types of differentiation available, and how to create competitive advantage.

Specific outputs that can be downloaded from Cass Knowledge include Executive Reports and Masterclasses that offer evidence-based frameworks and models that firms can use to diagnose their existing strategies, structures and decision processes, and consider possible alternatives. The work has been widely reported in the insurance media and a number of well received and high-profile presentations have been delivered in the main reinsurance markets, as indicated by the sample below. Professor Jarzabkowski and her team are also available to conduct workshops for firms and industry associations.

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